Wanslez Quaresma is a Sr Creative and art director based in Germany
I was born in a very small town in Brazil, and I worked in 7 different Countries. Another guy was born there too, Roberto Carlos, he's a bit more famous than me.
I learned my trade working for some of the most creative agencies around the globe; Africa agency in Brazil, Saatchi&Saatchi Italy, Y&R Dubai and S&F Germany
I have a Russian wife, a dog...actually I wanted a little pig, but she did not agreed on it. I also speak 5 different languages, I can ask for beer in Italian, Russian, English, Portuguese and German.
I learned my trade working for some of the most creative agencies around the globe; Africa agency in Brazil, Saatchi&Saatchi Italy, Y&R Dubai and S&F Germany
I have a Russian wife, a dog...actually I wanted a little pig, but she did not agreed on it. I also speak 5 different languages, I can ask for beer in Italian, Russian, English, Portuguese and German.
ADC (DE)) Jan 2024
BRONZE
(Design)
CrossRoads
McDonald's
ADCE Jan 2024
SILVER
(Print & Outdoor)
CrossRoads
McDonald's
CLIO Music Jan 2024
SILVER
(Design)
Limitless
Berliner Philharmoniker
Cannes Lions Jan 2024
BRONZE
(Outdoor - Culture&Context)
Unsilence The Violence
Terre Des Femmes
Cannes Lions Jan 2024
SHORTLIST
(Outdoor - Innovation)
Unsilence The Violence
Terre Des Femmes
Cannes Lions Jan 2024
SHORTLIST
(PR - Not for Profit)
Unsilence The Violence
Terre Des Femmes
Cannes Lions Jan 2024
SHORTLIST
(Outdoor - Use of Events & Stunts)
UnsilenceThe Violence
Terre Des Femmes
Effie Awards Jan 2024
BRONZE
(Doing Good)
Unsilence the Violence
Terre des Femmes
Epica Jan 2024
SILVER
(Restaurants, Bars & Cafés)
Crossroads
McDonald's
Epica Jan 2024
BRONZE
(Public Interest - Gender Equity)
Unsilence the Violence
Terre des Femmes
Epica Jan 2024
SILVER
(Public Interest - Social Advocacy)
Unsilence the Violence
Terre des Femmes
BRONZE
(Design)
CrossRoads
McDonald's
ADCE Jan 2024
SILVER
(Print & Outdoor)
CrossRoads
McDonald's
CLIO Music Jan 2024
SILVER
(Design)
Limitless
Berliner Philharmoniker
Cannes Lions Jan 2024
BRONZE
(Outdoor - Culture&Context)
Unsilence The Violence
Terre Des Femmes
Cannes Lions Jan 2024
SHORTLIST
(Outdoor - Innovation)
Unsilence The Violence
Terre Des Femmes
Cannes Lions Jan 2024
SHORTLIST
(PR - Not for Profit)
Unsilence The Violence
Terre Des Femmes
Cannes Lions Jan 2024
SHORTLIST
(Outdoor - Use of Events & Stunts)
UnsilenceThe Violence
Terre Des Femmes
Effie Awards Jan 2024
BRONZE
(Doing Good)
Unsilence the Violence
Terre des Femmes
Epica Jan 2024
SILVER
(Restaurants, Bars & Cafés)
Crossroads
McDonald's
Epica Jan 2024
BRONZE
(Public Interest - Gender Equity)
Unsilence the Violence
Terre des Femmes
Epica Jan 2024
SILVER
(Public Interest - Social Advocacy)
Unsilence the Violence
Terre des Femmes
Eurobest Jan 2024
BRONZE
(Guerrilla Marketing & Stunts)
Unsilence the Violence
Terre des Femmes
Eurobest Jan 2024
BRONZE
(Breakthrought on a Budget)
Unsilence the Violence
Terre des Femmes
Eurobest Jan 2024
GOLD
(Breakthrough on a Budget)
Unsilence the Violence
Terre des Femmes
Eurobest Jan 2024
BRONZE
(Social Behaviour & Cultural Insight)
Unsilence the Violence
Terre des Femmes
Eurobest Jan 2024
SILVER
(Social Behaviour & Cultural Insight)
Unsilence the Violence
Terre des Femmes
Eurobest Jan 2024
SILVER
(Social Behaviour & Cultural Insight)
Unsilence the Violence
Terre des Femmes
Gerety Awards Jan 2024
GOLD
(ALTERNATIVE)
Happy Ramadan
McDonald's
LIA Jan 2024
SILVER
(Creativity in PR)
Unsilence The Violence
Terres Des Femmes
LIA Jan 2024
GOLD
(Billboard Public Service)
Unsilence The Violence
Terres Des Femmes
LIA Jan 2024
GOLD
(Ambient&Activation)
Unsilence The Violence
Terres Des Femmes
BRONZE
(Guerrilla Marketing & Stunts)
Unsilence the Violence
Terre des Femmes
Eurobest Jan 2024
BRONZE
(Breakthrought on a Budget)
Unsilence the Violence
Terre des Femmes
Eurobest Jan 2024
GOLD
(Breakthrough on a Budget)
Unsilence the Violence
Terre des Femmes
Eurobest Jan 2024
BRONZE
(Social Behaviour & Cultural Insight)
Unsilence the Violence
Terre des Femmes
Eurobest Jan 2024
SILVER
(Social Behaviour & Cultural Insight)
Unsilence the Violence
Terre des Femmes
Eurobest Jan 2024
SILVER
(Social Behaviour & Cultural Insight)
Unsilence the Violence
Terre des Femmes
Gerety Awards Jan 2024
GOLD
(ALTERNATIVE)
Happy Ramadan
McDonald's
LIA Jan 2024
SILVER
(Creativity in PR)
Unsilence The Violence
Terres Des Femmes
LIA Jan 2024
GOLD
(Billboard Public Service)
Unsilence The Violence
Terres Des Femmes
LIA Jan 2024
GOLD
(Ambient&Activation)
Unsilence The Violence
Terres Des Femmes
LIA Jan 2024
GOLD
(Ambient&Activation)
Unsilence The Violence
Terres Des Femmes
LIA Jan 2024
GOLD
(Poster Public Service)
Unsilence The Violence
Terres Des Femmes
NewYork Festival Jan 2024
GOLD
(Small Budget/Big Idea)
Unsilence the Violence
Terre Des Femmes
ADC (DE) Jan 2023
BRONZE
(Design)
Unlimited
Berliner Philharmoniker
ADC (DE) Jan 2023
SILVER
(Photography)
Unlimited
Berliner Philharmoniker
ADC (DE) Jan 2023
BRONZE
(Illustration)
Eyebrows
McDonald's
ADCE Jan 2023
SILVER
(Print and Outdoor)
Unlimitless
Berliner Philharmoniker
Cannes Lions Jan 2023
BRONZE
(Outdoor - Cultural Insight)
Happy Ramadan
McDonald's
ADCE Jan 2023
Shortlist
(Outdoor - Innovation)
Happy Ramadan
McDonald's
EPICA Jan 2023
BRONZE
(Publication Design)
Unlimited
Berliner Philharmoniker
GOLD
(Ambient&Activation)
Unsilence The Violence
Terres Des Femmes
LIA Jan 2024
GOLD
(Poster Public Service)
Unsilence The Violence
Terres Des Femmes
NewYork Festival Jan 2024
GOLD
(Small Budget/Big Idea)
Unsilence the Violence
Terre Des Femmes
ADC (DE) Jan 2023
BRONZE
(Design)
Unlimited
Berliner Philharmoniker
ADC (DE) Jan 2023
SILVER
(Photography)
Unlimited
Berliner Philharmoniker
ADC (DE) Jan 2023
BRONZE
(Illustration)
Eyebrows
McDonald's
ADCE Jan 2023
SILVER
(Print and Outdoor)
Unlimitless
Berliner Philharmoniker
Cannes Lions Jan 2023
BRONZE
(Outdoor - Cultural Insight)
Happy Ramadan
McDonald's
ADCE Jan 2023
Shortlist
(Outdoor - Innovation)
Happy Ramadan
McDonald's
EPICA Jan 2023
BRONZE
(Publication Design)
Unlimited
Berliner Philharmoniker
Eurobest Jan 2023
BRONZE
(Outdoor - Cultural Insight)
Happy Ramadan
McDonald's
LIA Jan 2023
BRONZE
(Consumer Campaign)
Happy Ramadan
McDonald's
LIA Jan 2023
BRONZE
(Ambient and Activation)
Happy Ramadan
McDonald's
LIA Jan 2023
SILVER
(Poster - Best use of Real Time Advertising)
Happy Ramadan
McDonald's
LIA Jan 2023
SILVER
(Ambient and Activation)
Happy Ramadan
McDonald's
LIA Jan 2023
GOLD
(Billboard - Best use of Real Time Advertising)
Happy Ramadan
McDonald's
LIA Jan 2023
SILVER
(Poster - Consumer Campaign)
Happy Ramadan
McDonald's
LIA Jan 2023
SILVER
(Poster - Best use of Real Time Advertising)
Happy Ramadan
McDonald's
LIA Jan 2023
SILVER
(Ambient and Activation)
Happy Ramadan
McDonald's
LIA Jan 2023
GOLD
(Billboard - Best use of Real Time Advertising)
Happy Ramadan
McDonald's
LIA Jan 2023
SILVER
(Poster - Consumer Campaign)
Happy Ramadan
McDonald's
BRONZE
(Outdoor - Cultural Insight)
Happy Ramadan
McDonald's
LIA Jan 2023
BRONZE
(Consumer Campaign)
Happy Ramadan
McDonald's
LIA Jan 2023
BRONZE
(Ambient and Activation)
Happy Ramadan
McDonald's
LIA Jan 2023
SILVER
(Poster - Best use of Real Time Advertising)
Happy Ramadan
McDonald's
LIA Jan 2023
SILVER
(Ambient and Activation)
Happy Ramadan
McDonald's
LIA Jan 2023
GOLD
(Billboard - Best use of Real Time Advertising)
Happy Ramadan
McDonald's
LIA Jan 2023
SILVER
(Poster - Consumer Campaign)
Happy Ramadan
McDonald's
LIA Jan 2023
SILVER
(Poster - Best use of Real Time Advertising)
Happy Ramadan
McDonald's
LIA Jan 2023
SILVER
(Ambient and Activation)
Happy Ramadan
McDonald's
LIA Jan 2023
GOLD
(Billboard - Best use of Real Time Advertising)
Happy Ramadan
McDonald's
LIA Jan 2023
SILVER
(Poster - Consumer Campaign)
Happy Ramadan
McDonald's
Happy Ramadan
Background:
6 million Muslims live in Germany. 82% practice their faith on daily basis. During Ramadan, the majority experiences stress because of the high amount of food images that wallpaper the cities.
Describe the Impact:
With zero paid media in addition to billboards, we have stimulated conversation, increased Sentiment Score and created online buzz. Helping a community of six million people to be accepted and included.
6 million Muslims live in Germany. 82% practice their faith on daily basis. During Ramadan, the majority experiences stress because of the high amount of food images that wallpaper the cities.
Describe the Impact:
With zero paid media in addition to billboards, we have stimulated conversation, increased Sentiment Score and created online buzz. Helping a community of six million people to be accepted and included.
Tell me Why? McDonalds has changed the BigMac.
A global 360 Campaign to tell all BigMac fans why McDonalds has changed their hero menu, the BigMac
No one knows how to make children happy
more than McDonald's.
more than McDonald's.
Nobody knows how to make children happy more than Happy Meal.
How to tell this storv immediately?
Simply by showing a perfect affinity:
between the eyebrows of happy customers and the brand logo
An iconic campaign, not the usual yadda yadda,
showing everyone what the shape of joy is.
How to tell this storv immediately?
Simply by showing a perfect affinity:
between the eyebrows of happy customers and the brand logo
An iconic campaign, not the usual yadda yadda,
showing everyone what the shape of joy is.
Berliner Philharmoniker
The open, progressive character of the Berliner Philharmoniker is also reflected by their pentagonal logo, which was inspired by their concert hall's visionary architecture. Based on this logo, we constructed a fully mirrored, five-sided box. Any object placed within is now reflected almost infinitely by the five mirror surfaces. Then we placed a wide variety of objects inside the mirror box, which allude to upcoming concerts and topics. As the mirror box unfolds a multitude of perspectives of the objects, we give the concert season a striking visual expression of the orchestra's openness and diversity.
Our sea made by humans!
To draw attention to the problem of pollution of the Black Sea and its coasts. Call on to locals and tourists to be more attentive to the environment. To draw attention to the problem of pollution of the Black Sea and its coasts. Call on to locals and tourists to be more attentive to the environment.
Awards:
The One Show: Direct Marketing (Craft — Art Direction): Shortlist IP & products (physical products): Shortlist / Epica Awards: Packaging Design: Shortlist / ADCE Awards: Graphic Design (Spatial / Experimental Design): Nomination / AD Black Sea Awards / Art Directors Club Russia / Webby Awards Advertising, Media & PR / Integrated Campaign: Honoreed / Luerzers Archive Magazine 2021 / Permanent Collection at the Poster House Museum in New York 2021
Awards:
The One Show: Direct Marketing (Craft — Art Direction): Shortlist IP & products (physical products): Shortlist / Epica Awards: Packaging Design: Shortlist / ADCE Awards: Graphic Design (Spatial / Experimental Design): Nomination / AD Black Sea Awards / Art Directors Club Russia / Webby Awards Advertising, Media & PR / Integrated Campaign: Honoreed / Luerzers Archive Magazine 2021 / Permanent Collection at the Poster House Museum in New York 2021
Light Posts Projectors
We created to AES Eletropaulo, one of the main energy providers in Brazil, the Light Posts Projectors, a road show project using light and a set of lens device that turned the light posts fo the first time into a new media channel to tell stories.
Clients were invited to access the fansite http://www.historiasquebrilham.com.br (shinning stories) and send their lives remarkable moments that happened in places enlightened by the light posts of the cities.
The best stories had their headlines projected by the light posts exactly where they took place.
Awards
One Show - Bronze, Intellectual Property/ Prêmio Lusos - Gold (gold) - Outdoor, Gold - Activation / Fepi Awards- Gold e Grand Prix
Fepi - Gold and bronze/ Colunistas - Prata (Promo), Bronze (Mídia Exterior) / El Ojo Iberoamerica - Gold
Clients were invited to access the fansite http://www.historiasquebrilham.com.br (shinning stories) and send their lives remarkable moments that happened in places enlightened by the light posts of the cities.
The best stories had their headlines projected by the light posts exactly where they took place.
Awards
One Show - Bronze, Intellectual Property/ Prêmio Lusos - Gold (gold) - Outdoor, Gold - Activation / Fepi Awards- Gold e Grand Prix
Fepi - Gold and bronze/ Colunistas - Prata (Promo), Bronze (Mídia Exterior) / El Ojo Iberoamerica - Gold
